MIPCOM Cannes is the biggest market in the world for TV, film, and content trading. Every year, studios, streaming platforms, broadcasters, and content creators travel to Cannes to close deals and build partnerships. The 2026 edition brings the same energy, with new focus areas like AI in entertainment and vertical short-form content.
Event Highlights
Event Name
MIPCOM Cannes 2026
Organizer
RX Global
Event Dates
12–15 October 2026
Venue
Palais des Festivals, Cannes
City
Cannes, France
Why MIPCOM Cannes Matters for the Content Industry
MIPCOM Cannes is where TV and streaming deals get made. It is not a fan event or a public expo—it is a business market built for buyers, sellers, and dealmakers in film and television.
Scale of the Event
Past editions have brought together over 10,600 participants and more than 3,300 buyers from over 100 countries. Around 350 stands fill the venue during the four-day market.
Who Shows Up
Broadcasters, streaming platforms, studios, distributors, and brand licensing teams all attend to buying and selling content rights. Big names like Netflix, Warner Bros., Paramount, ITV, and NBC are regularly part of the exhibitor list, along with hundreds of independent production and distribution companies.
Content and Rights Trading at MIPCOM
Buying and selling finished shows, formats, and IP is the core reason people attend MIPCOM Cannes.
Formats and Finished Programs
Distributors bring completed series, documentaries, and formats ready for licensing in new territories. Buyers use the show floor and scheduled meetings to review catalogs and close regional deals.
Brand and Merchandise Licensing
Toy companies, licensing agents, and character brands attend to secure merchandise rights tied to popular shows and franchises. This is a growing part of the market, especially for kids and family content.
New Focus Areas for 2026
MIPCOM keeps adding fresh sections each year to match where the industry is heading.
AI in Entertainment
The MIP Innovation Lab covers how AI tools are being used in content creation, production workflows, and licensing. Tech companies and studios use this space to demo new tools and discuss where AI fits into future production pipelines.
Microdrama and Vertical Content
Short, vertical-format shows built for mobile viewing are a fast-growing category. MIPCOM 2026 has a dedicated program for this, featuring producers and platforms working in this space.
Brand-Funded Storytelling
MIP BrandWorks connects brands, marketers, and studios working on branded content and sponsored series across different genres and screens.
Networking and Conference Sessions
Beyond the stands, MIPCOM runs a full schedule of talks and matchmaking sessions.
Conference Program
Industry leaders speak on trends shaping the future of television, streaming, and cross-platform storytelling. Sessions are curated to turn discussion into real business opportunities.
Matchmaking and Meetings
A structured networking platform helps buyers and sellers set up meetings ahead of time, so attendees are not relying on chance encounters on the show floor.
Strategic Takeaway
Companies attending MIPCOM Cannes 2026 should treat it as a deal-making event, not just a networking trip. Booking meetings in advance, having a clear rights catalog ready, and showing up with a pitch for licensing or co-production will get far better results than walking the floor without a plan.
Frequently Asked Questions
When and where does MIPCOM Cannes 2026 take place?
MIPCOM Cannes 2026 runs from 12 to 15 October 2026 at the Palais des Festivals in Cannes, France.
Who organizes MIPCOM Cannes?
MIPCOM is organized by RX Global, the same company behind other MIP-branded markets such as MIP London and MIP Cancun.
Who should attend MIPCOM Cannes?
MIPCOM is built for broadcasters, streaming platforms, studios, distributors, brand licensing teams, and content creators looking to buy, sell, or co-produce TV and film content.
Do I need to book meetings in advance?
Yes. Most serious deal-making at MIPCOM happens through pre-scheduled meetings using the event’s networking and matchmaking platform, rather than walk-in conversations at the booth.
What is new at MIPCOM Cannes 2026?
The 2026 edition adds a stronger focus on AI in entertainment through the MIP Innovation Lab, plus a dedicated program for microdrama and vertical content, alongside the existing MIP BrandWorks and MIP Creative Hub sections.
